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B&W Custom Truck Beds Becomes Sponsor Of Bass Edge On VERSUS

Bass Edge, Inc. announced that B&W Custom Truck Beds, Inc. – a leader in development, engineering, and production of trailer hitches and custom truck beds - will become an official sponsor of all Bass Edge Pursue Your Passion episodes on VERSUS (formerly Outdoor Life Network) commencing with the 2007 season.

As a Bass Edge sponsor, B&W’s premiere products will be utilized in various placements, including the Bass Edge TV program on VERSUS. B&W will also gain exposure from prominent logo placements on bassedge.com. Additional marketing opportunities include sponsor-specific product usage such as the Tow & Stow Hitch, logo placed on the boat and jersey of show host and tournament angler Aaron Martin, as well as other promotional materials. B&W also has the opportunity to use “Official Sponsor” in their awareness efforts.

“The vast majority of our viewers utilize trailer hitches while pursuing their passion of fishing,” said Aaron Martin, show host. “With B&W joining the exclusive sponsor family, our viewers will now be informed of not only their options, but also where they can purchase the most versatile hitch on the market. For 2007, that equipment will include the innovative Tow & Stow Hitch along with its numerous applications.”

Martin went on to say: “B&W is clearly the dominant force in the industry and I can’t think of a better way for them to bring awareness to their outstanding products than through a premier educational bass fishing show. They leave no doubt in their commitment to help anglers achieve success and enjoy their time on the water.”

B&W Marketing Manager Scott Marsh said: “We’re thrilled about our new sponsorship of Bass Edge. A large percentage of anglers desire the skills Bass Edge demonstrates. Our company was founded on the premise of following a dream—and we want to help anglers realize theirs. This sponsorship provides the opportunity to help anglers be successful with the latest techniques plus exposure to the most innovative hitch system on the market. It’s a win-win situation.”

B&W Custom Truck Beds, a Kansas based company, is a designer and manufacturer of innovative hitches and custom truck beds. From their beginnings in 1988 out of a small garage, to now more than 150,000 square feet of manufacturing space featuring state-of-the-art equipment and highly skilled team members; B&W is able to supply their exclusive dealer network of more than 1500 dealers around the world. Clearly B&W is the industry standard.

For more information about B&W, visit www.besthitch.com or call 800-248-6564.