Bass Edge Signs Mothers In Significant Sponsorship Agreement
In still another display of bass fishing’s rapid growth, Bass Edge announced today that MOTHERS in conjunction with O’Reilly Auto Parts, one of the world’s premiere provider of auto and marine polishes, waxes, and cleaners, will come on board as its newest sponsor. MOTHERS serves millions of customers every year and through its new partnership with Bass Edge, will increase its exposure within the $108 billion fishing industry and grow its relationship with America’s premiere bass fishing show, anglers, and their families.
In 2007, MOTHERS will be featured in a variety of media platforms. MOTHERS will sponsor all episodes of Bass Edge on VERSUS (formerly Outdoor Life Network), receive promotional consideration during all tournaments fished by show host Aaron Martin, prominent exposure on bassedge.com, and mentions during all press reviews and promotional events. Likewise, use of MOTHERS premium products will be featured during the course of the season. MOTHERS can also use “Official Sponsor of” in their awareness efforts.
“We are grateful that a company as respectable as MOTHERS has furthered their support of the angling community and Bass Edge. I am fortunate to have been personally introduced to their outstanding line of auto & marine polishes, waxes, and cleaners several years ago, witnessing first-hand their tremendous effect on my boat and truck. Most anglers are meticulous when it comes to maintaining their bass boats & tow vehicles and MOTHERS provides a fast, effective solution in order to maximize our time on the water” stated Aaron Martin, show host.
Cliff Waller, Vice President of sales at MOTHERS, said: “Our relationship with Bass Edge is a natural fit for MOTHERS since the millions of anglers and their families are one of our largest and most loyal groups in America. We want to reward their loyalty by facilitating Bass Edge in delivering a quality program directly into the angler’s living room. Excellence has fueled our products since inception and partnering with Bass Edge continues that tradition.”
For more than 30 years MOTHERS polishes, waxes, and cleaners have been the ultimate choice for true automotive enthusiast for quality car & marine care products. Based in Huntington Beach California, MOTHERS markets their products through an elite network composed of thousands of dealers and retailers worldwide.
For more information about MOTHERS, visit www.mothers.com.
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