O’Reilly Auto Parts Expands Portfolio To Include Bass Edge On VERSUS
Bass Edge, Inc. announced Monday that O’Reilly Auto Parts will expand its sponsorship portfolio and be an official sponsor of all Bass Edge episodes in 2007 on VERSUS (formerly Outdoor Life Network).
Bass Edge represents a new generation of fishing program aimed at teaching the fundamentals of bass fishing in an easy-to-follow format. Each installment focuses on a particular topic taking the viewer over the terrain and under the water to better highlight important instructional elements.
“We are very excited that O’Reilly Auto Parts has stepped up to sponsor Bass Edge,” stated Aaron Martin, show host. “Anglers have enjoyed cutting edge products and outstanding service for the last 49 years at all 1500+ O’Reilly Auto Parts stores, so it’s a natural fit for O’Reilly to sponsor such a state-of-the-art program.”
Anglers will enjoy episodes packed full of proven expertise and backed by the latest 2D and 3D animation techniques all filmed in their backyard waters. Each show also features three mini-segments that focus on often-overlooked areas in fishing. “In The Zone”, hosted by well-known FLW Outdoors columnist Jay McNamara, introduces key performance psychology aspects of the sport. “Inside Edge” brings a new industry pro in each week to focus on equipment related topics. In addition, “Kid Kast”, hosted by professional fisherman Mike Webb, provides advice on introducing young people to this wonderful sport.
“With the popularity that fishing has gained and the on-going growth that is evident in the sport it only makes sense to be involved. Bass Edge is a company that is here to produce quality shows the viewers will enjoy. These are some of the same things that are important to O’Reilly Auto Parts. We want anglers to succeed, and we want them to succeed with O’Reilly,” said Kevin Greven, motor sports manager, O’Reilly Auto Parts.
O’Reilly Auto Parts, a Missouri based company, is a leader in the automotive aftermarket industry. Founded in 1957, O’Reilly Auto Parts is a dominant auto parts retailer in all their market areas. From their roots as a single store, to their current size of over 1500 stores in 25 states and 20,000 team members, they continue to raise the bar in customer service and satisfaction.
For more information about O’Reilly Auto Parts, visit www.oreillyauto.com or call 800-755-6759.
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